In 2018 82% of video streaming traffic was using the h.264 codec despite the emergence of various more advanced alternatives like VP9 and HEVC, which can offer up to a 50% (typically 20-30%) reduction in required bitrates for the same quality. In 2020, still over 80% of video streaming traffic is using h.264, with even more advanced codec options on the horizon (AV1, EVC, VVC) and a novel enhancement standard (MPEG-5 LCEVC) that improves the efficiency of either h.264 or newer codecs.
Many of the barriers to adopting newer coding technologies are generally understood, but how do we break those down and accelerate progress?
Dan Rayburn has recently conducted a survey exploring these barriers and possible solutions. He will join the webinar to present some of the findings and moderate the discussion with Luis Vicente (CEO of Eleven Sports) and Guido Meardi (Founder and CEO of V-Nova).