G20 Sao Luis 2024

TV 3.0: The Future of Digital Broadcasting Unveiled at G20 Brazil 2024

The possibilities of the upcoming era of open digital TV were showcased for the member countries present at the event.

On June 11, the SBTVD Forum participated in the 3rd meeting of the G20 Brazil 2024 digital economy working group in São Luís / MA, conducting a demonstration of the features of TV 3.0, the new technology standard for open and free digital TV, which is being developed by the SBTVD Forum, with the participation of about 90 researchers from nine Brazilian universities, funded by the Ministry of Communications (MCom) through the RNP. It is expected that by 2025 the first broadcasts of TV 3.0 will begin, providing even more interactive content, through applications, with better image and audio quality and additional on-demand content for the general public.

The event was attended by countries that are members of the G20, the Minister of Communications, Juscelino Filho, the Governor of Maranhão, Carlos Brandão, and the Mayor of São Luís, Eduardo Braide, and discussed topics related to Digital Inclusion, Universal and Meaningful Connectivity; Digital Government; Information Integrity and Trust in the Digital Environment; and Artificial Intelligence for Sustainable Development.

For Raymundo Barros, president of the SBTVD Forum, participating in this event is essential to “disseminate the benefits of TV 3.0, combining Digital TV and the internet, delivering a new experience to the viewer, much more personalized and with much more quality.”

In a statement, the Forum asserts that “during the demonstration, it was possible to observe and experience some of the main features of TV 3.0: ultra-high definition video content, immersive and customizable audio, an application-based user interface, multi-device accessibility, and emergency alerts. These technologies will be available on free open TV, without subscription costs.”

And it explains that the TV 3.0 demonstrations taken by the SBTVD Forum to the G20 were carried out in partnership with the Federal University of Juiz de Fora (UFJF), Federal University of Maranhão (UFMA), Federal University of Paraíba (UFPB), National Network for Teaching and Research (RNP), Fraunhofer IIS, Mirakulo, and V-Nova.