NTT DATA integrates V-Nova’s PERSEUS® compression into its video encoding solution portfolio
- NTT DATA Global IT Innovator integrates PERSEUS® into a market-ready linear and on-demand solution.
- Integration enables broadcast and OTT operators to massively expand service reach.
- 2015 deployments in existing ecosystems demonstrate the technical maturity and high commercial impact of PERSEUS.
NTT DATA, a global IT service provider, and V-Nova Ltd., a leading provider of video compression solutions, announced today that V-Nova’s PERSEUS® technology has been integrated into NTT DATA’s broad portfolio of video encoding solutions.
The currently deployed joint solution adds PERSEUS capabilities to NTT DATA’s “Hyper” and “NRT” products. This allows operators to offer the highest-quality next generation services in the most agile and cost effective manner, tapping into the unmatched quality/bitrate ratio provided by PERSEUS.
“Partnering with NTT DATA to bring PERSEUS’ benefits to its customers opens a new chapter in V-Nova’s journey. NTT DATA’s integration highlights the many benefits PERSEUS offers, beyond compression performance”, commented Guido Meardi, V-Nova CEO & Co-Founder. “With a simple software update, NTT DATA solutions can now offer OTT and VoD operators a real ‘game changer’, including the ability to extend their service reach by 10 times”.
V-Nova’s PERSEUS is an advanced video compression technology that enables operators to differentiate their products, increase market penetration, and provide otherwise undeliverable services using existing infrastructure, hardware and workflows. PERSEUS is based on principles underlying human vision to deliver significant and simultaneous improvements in compression, picture quality, processing speed, latency and power consumption.
PERSEUS shifts the entire video bitrate-quality curve to enable UHD quality video at HD bitrates, HD at SD bitrates, and SD video at sub-audio bitrates.
NTT DATA Hyper is an advanced software for automated batch video transcoding for OTT VoD services up to UHD/4K. It enables the creation of ultra-optimized, tailor-made encoding pipelines, leveraging innovative features such as adaptive encoding techniques, advanced grid computing architecture and “intelligent Cloud Encoding”.
“As a global IT innovator, NTT DATA is proud to lead in responding to market demand for integration of PERSEUS compression technology. The combination of PERSEUS video compression with the flexibility and performance of NTT DATA encoding solutions offers our customers a winning combination for their VoD and OTT services,” stated Nadia Governo, Head of Telco and Media NTT DATA Italia.
“Since its award-winning NAB 2015 debut, PERSEUS has transitioned from being a novelty to an established commercial reality at IBC. Successful deployments with Tier-1 players, like NTT DATA, confirm that PERSEUS is here to stay and will be driving long-term value for its partners, customers and consumers. Acceptance of PERSEUS for mission critical applications in other demanding industries, beyond broadcasting, underscores this point. We are just at the beginning of the PERSEUS story,” concluded Eric Achtmann V- Nova Executive Chairman & Co-Founder.
“From the very beginning, excellence and distinctiveness have been our main drivers for the design and evolution of NTT DATA Hyper. Integrating PERSEUS and its innovative encoding algorithms, we provide a unique product that is able to assure the best quality and effectiveness for on demand video” says Riccardo Ferrari, senior manager Multimedia Solution NTT DATA Italia.
NTT DATA and V-Nova will showcase the PERSEUS-enabled Hyper transcoding solution on the NTT Group stand (2.C58) at IBC 2015, Amsterdam.