Better Quality Video to Existing or Next-Gen STBs for IPTV
Today, operators and telcos need to deliver better services to more users in order to compete with a plethora of new media consumption options.
LCEVC provides a significant upgrade in video quality-of-experience that requires no hardware changes to existing set-top-boxes or drives additional efficiency for new HEVC-based workflows. LCEVC is easily deployed via industry-standard encoder and decoder vendors or simple SDKs.
By deploying LCEVC, IPTV operators can:
- Extend reach with channel delivery at lower bitrates
- Upgrade SD customers to full HD
- Deliver more channels
- Improve channel encoding density by up to 2X
- Reduce CAPEX and OPEX at both the headend and STB
Key Benefits
BETTER VIDEO AT LOWER BITRATES
LCEVC delivers better picture quality for both Live and VoD within existing bandwidth availability
LOWER COSTS
LCEVC is highly optimised enabling over 2x higher live encoding channel density as well as providing potential delivery bandwidth cost reductions
NEXT GENERATION
Transition to next-generation performance without replacing the whole ecosystem of set-top-boxes and head-end workflow
QUALITY OF EXPERIENCE & REACH
LCEVC allows for HD services to be delivered below the thresholds of ADSL connectivity and UHD to be made available at scale
IPTV Case Study: Upgrade of Existing Deployment
Operator problem: PayTV operator has launched an IPTV service, but can only reach a small % of homes due to actual bandwidth availability, i.e. can only effectively serve fiber customers.
V-Nova LCEVC solution: The upgrade of the existing, deployed set-top-boxes and headend with LCEVC allows the operator to reduce the bandwidth of its HD service from 8 Mbps to 4 Mbps, increasing reach to > 80% of homes, including ADSL customers.
We upgraded our headend and set-top boxes with V-Nova LCEVC compression to bring the average HD bitrate down from 8Mbps to 4Mbps. By halving the bandwidth requirement, V-Nova LCEVC enables us to enhance the viewing experience for our customers and meet our IPTV business objectives much more quickly. We are thrilled with the outcome of this challenging project and hope to set an example for what is possible to achieve on deployed infrastructures through the use of new innovative technologies.
Case Study: Greenfield IPTV
Operator Problem: A Telco is planning to launch a new IPTV service in an increasingly competitive market with incumbent operators.
V-Nova LCEVC Solution: LCEVC enables the telco to deploy a high-performing next-generation codec, while selecting a cost-effective STB and reducing the size of the headend by a factor of two. Saving millions in CAPEX while deploying HD and UHD services to all its customers, differentiating the offering from that of its competitors.
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V-Nova
6th Floor 2 Kingdom Street
London, UK
W2 6BD
+44 (0)207 123 4990
info@v-nova.com