Better Quality Video to More Viewers
V-Nova LCEVC is the industry’s first optimized software library for encoding and decoding enhanced video streams with MPEG-5 Part 2, low-complexity video enhancement coding (LCEVC).
LCEVC provides an additional layer of compression efficiency to any existing or future video codec. LCEVC offers higher quality at lower bitrates to any video distribution workflow, whilst reducing processing power and costs and supporting all of the same devices as the underlying codec with simple software updates.
It delivers a step-change in video quality to reduce viewer churn, reach more viewers by enabling video over lower bit rates, and reduce data delivery costs without the vast cost of upgrading components across the entire system.
V-Nova LCEVC realizes the potential of LCEVC, to reach all viewers with better video quality at lower cost, without compromises.
Key Benefits
Reduce Churn
Better video quality and increased resolutions at the same bitrates drive up Quality-of-Experience and customer satisfaction, increasing viewing times for improved ad-monetisation and significantly reducing subscriber churn
Increase Reach
V-Nova LCEVC delivers high-quality at previously unattainable bitrates meaning viewers can be reached over even the most limited networks
1080p @ 1.0 Mbps
720p @ 400 Kbps
Enjoyable video @ 100 Kbps
Cut Delivery Costs
Savings of up to 70% can be achieved on CDN and storage costs
LCEVC’s lower processing requirements allow an increase in the number of channels encoded by a single server
How It Works
Example Applications
Decrease Churn – Upgrade SD to HD delivery at the same bandwidths
V-Nova LCEVC enables full HD (1080p) video for both Live and VOD below 1.0 Mbps. As a result, many OTT services are able to upgrade their viewers from an SD experience to an HD one without additional data-delivery costs.
Reach More Viewers with ultra-low bitrates
V-Nova LCEVC enables stable video delivery at bitrates as low as 100kbps. That means reaching more viewers and avoiding buffering when connections fall back to slower speeds (e.g. EDGE or 3G for mobile) or are simply highly congested at peak times. It also enables continued delivery to viewers whose data allowance has been exceeded on many mobile networks who are often still left with 256kbps to play with.
Launch UHD or 1080p60 for the masses
V-Nova LCEVC’s unrivalled efficiency reaps even larger benefits when applied to higher resolutions and frame rates for the main TV. UHD content availability and the number of 4K-ready homes is growing rapidly, and with stunning UHD delivery at just 6Mbps, or 1080p60 at 2Mbps, bandwidth availability shouldn’t be an issue either.
