V-Nova’s compression technologies span a vast array of media applications
OTT Streaming
Whatever codecs you are using, upgrading your multi-screen streaming service with LCEVC enhancement provides an immediate step-change in video quality and reliability to all your existing supported devices without any new hardware requirements whilst simultaneously reducing your delivery costs.
Customer satisfaction
Drive-up customer engagement with higher-quality and higher-resolution streaming, longer viewing times and reduced churn thanks to an improved quality of experience across the board.
Increase reach
With robust streaming at bitrates as low as 100kbps, you can deliver over any network and maximise your addressable market. Service reliability to customers on the move will improve too.
Reduce costs
LCEVC reduces the encoding costs of your existing workflows and a lower cost per stream thanks to lower bitrates. Combine that with zero infrastructure deployment to deploy and the profitability gains are clear.
XR and Immersive
Consumer adoption of XR devices (VR headsets, AR smartglasses, lightfield displays, etc.) and services is growing rapidly, but unlike games and other apps that render on the device, the quality of streamed video is held back by native decoding capabilities and the need to keep bitrates within a feasible range. LCEVC provides a game-changing upgrade to the 360 VR video experience and cloud-XR video casting by simultaneously increasing resolution and quality whilst reducing the required bandwidth.
Higher resolution
Software update devices to enable resolutions beyond their hardware decoding capabilities that are often below the resolutions available in the displays.
Higher quality
Streaming the resolutions needed for truly immersive video experiences is made possible by LCEVC’s ability to deliver better quality at up to 40% lower bitrates.
Low latency live streaming
LCEVC reduces encoding complexity making low-latency live streaming at very high resolutions viable and cost-effective.
Broadcast
In broadcast, MPEG-5 LCEVC provides a unique opportunity to provide enhanced services via software updates to end-user receivers whilst maintaining complete backwards compatibility with all other devices deployed. LCEVC enhancement data can be carried either alongside the broadcast stream or separately over an IP connection.
Higher resolution
LCEVC inherently increases the resolution of a stream at any given bitrate enabling for example SD channels to be upgraded to HD with only a 10-20% increase in channel bandwidth.
HDR
LCEVC can enhance the video from 8 to 10 bit providing the ability to transmit HDR and wider colour gamuts.
Deploy OTA
Many broadcast receivers in TVs and STBs can be upgraded by software maintaining complete compatibility with all existing channels and content.
Video Calling and Conferencing
Whatever codec and transport method your application employs, LCEVC-enhancement can be easily integrated to provide an uplift in quality-of-service with no impact on latency. In fact, the quality improvement may mean other latency-incurring encoder tools can be cut out.
Higher quality
Upgrade from the encoding resolution natively available in a device’s hardware and achieve high qualities at any bitrate.
Built-in bandwidth adaptation
End-points can dynamically switch between the lower resolution base codec-only and the enhanced stream to respond to changing bandwidth conditions.
Low latency and power consumption
LCEVC inherently has no impact on the latency of the existing encode and its unique low-complexity design can reduce encoding battery consumption in devices.
Production & Contribution
VC-6 enables major breakthroughs in a variety of linear and non-linear production workflows with features like multi-resolution decoding that enable you to only store or transport exactly what you need. Those features coupled with improved compression efficiency and low-latency throughput compared to formats like ProRes and JPEG-2000 provide both quality uplift and cost benefits.
AI Media Indexing
The efficient processing of content for object detection and recognition has become a key function for many operators to drive full value from recommendation engines and to ensure all compliance requirements are met. VC-6’s unique hierarchical design has been proven to offer up to a 3x acceleration of these workflows.
Multi-resolution
Perform rapid object detection on low resolutions and only decode the higher resolutions when required for recognition or other analysis.
Region-of-interest
Frame processing can be even further accelerated by only decoding the specific area where objects have been detected.
Faster and more accurate
The processing savings gained through the flexible decoding functionality enable more frames to be processed thus improving the accuracy of the system.
Non-Linear Editing
VC-6 accelerates editing thanks to its ability to rapidly decode lower resolutions from the same file minimising hot storage and data transfer costs. With encoding times lower than those of ProRes and other formats too, VC-6 is the productivity shot in the arm that editors have been waiting for.
Social Media
When encoding and delivering millions of time-critical assets to your customers, your choice of compression technologies not only dictates your quality of service but also a major component of your costs. LCEVC is the only new compression technology to simultaneously improve performance and reduce costs.
Higher engagement
Drive-up customer engagement with higher-quality, higher-resolution streams, increasing viewing times and providing greater capacity for ads.
Faster stream startup on all networks
With robust streaming at bitrates as low as 100kbps, your time to first frame can be quicker than ever for all users.
Reduced costs
LCEVC reduces the compute cost of encoding and lower bitrates mean lower costs per user. Combine that with zero infrastructure investment to deploy and the profitability gains are clear.