V-NOVA
Next-generation video compression that works today
Technology Overview
Redefining the Quality/Bitrate Trade-off in Video
V-Nova provides an award-winning, unique and comprehensive family of video compression technologies enabling better quality and efficiency for all major video delivery workflows.
We have released two innovative compression solutions:
- P+ is the industry’s first highly optimized software library for encoding and decoding enhanced video streams with MPEG-5 Part 2, low-complexity video enhancement coding (LCEVC)
- PPro is a high-performance AI-powered software library for SMPTE VC-6 (ST-2117) which is used primarily for professional production workflows and imaging applications.
P+
P+ (previously PERSEUS Plus) is the industry’s first highly optimized software library for encoding and decoding enhanced video streams with MPEG-5 Part 2, low-complexity video enhancement coding (LCEVC).
LCEVC is being developed by MPEG, following rigorous performance and visual quality tests, with IP contributed by V-Nova. It provides an additional layer of compression efficiency to any existing or future video codec. LCEVC offers higher quality at lower bitrates to any video distribution workflow, whilst reducing processing power and costs.
Business Benefits
- Reduce Churn –Better video quality and increased resolutions at the same bitrates drive up Quality-of-Experience and customer satisfaction, increasing viewing times for improved ad-monetisation and significantly reducing subscriber churn
- Increase Reach – P+ enables stable video delivery at lower bitrates than ever before (as low as 100kbps) – meaning viewers can be reached over the most limited networks
- Reduce Delivery Costs – Storage and CDN delivery costs can be cut by up to 80%
PPro
PPro (previously PERSEUS Pro) is a high-performance AI-powered software library for encoding and decoding SMPTE VC-6 (ST-2117) which is used in professional contribution, remote production and visual recognition indexing workflows in addition to mass-market next-generation video experiences such as VR/AR, and ad-tech applications. SMPTE VC-6 also includes IP contributed by V-Nova.
PPro utilizes a unique hierarchical approach to layer detail and higher resolutions on to the underlying Intra-only frames. This combined with the very latest techniques in machine learning and optimised rate-control, deliver an industry-redefining level of video quality per bandwidth.
Key Benefits
- Reduce Bandwidth – With huge efficiency gains over JPEG-2000, MPEG-4 and HEVC temporal solutions, data link costs can be reduced significantly (by up to 80% for UHD)
- Increase Quality or Channel Count – Conversely, the unparalleled efficiency can be leveraged to drive higher quality or further channels through the same links
- 2X Encoding Density! – Cutting-edge, parallel and lightweight implementation substantially increases processing throughput
- Support for UHD and HDR – A future-proof codec supporting all resolutions
- Compatibility – Delivered in standard container formats (MPEG-TS, MXF) ensures full compatibility with existing systems and workflows
PPro is the underlying codec technology powering P.Link.
